Online Interactive Business Development
How developments in the online world can help you get more from your online business
The First Four Seconds
Some say it's four seconds, some say 0.7. At the end of the day you have a very brief time to grab your visitor enough to ensure they don't click off to some other place. That's called a bounce - a high bounce rate is very bad and is the one of the first problems to solve.
What do you really want your visitors to do?
This question, strangely enough, bewilders our clients far more than we'd ever have expected. Yet it is easily one of the most significant questions :
- it identifies what your business goals truly are
- it streamlines the design process and keeps a well-focussed site structure
- it streamlines the workflow, where your data is going, and who in your organization will act on it
How are you presenting your expertise at understanding problems your clients have?
Your clients probably don't even know they have such problems - but you do. Or you should. You need to make that clear very quickly, clearly and succinctly. It's going to help you avoid confused visitors that would otherwise contribute to a high bounce rate. See Visibility for more on Bounce rates.
