Online Interactive Business Development
How developments in the online world can help you get more from your online business
Visibility Strategies
Visibility Strategies has been given many names as it has evolved over the years. Search Engine Optimization refers to the practice of altering code and content of your site to make it friendlier to search engines like Google, Yahoo and MSN. It has broadened to encompass paid online marketing to include Search Engine Marketing (Sponsored Link purchase management), such as Google AdWords.
Most recently this has all evolved to now include Social Media Marketing such as Facebook and Twitter. But it still comes down to one key thing : the most efficient way to get your target audience to your site regardless of where they come from.
We prefer to put this all under the one concept of Visibility Strategies. We know the core techniques will change, they already have at least five ways over the past 10 years. Methods that were useful five years ago are useless now (if someone presses you to use meta tagging as core strategy for working on your site's visibility, run! Run very fast).
Mediums or platforms that are available now, had not even been conceived of five years ago. It is clear that adapting to new techniques, and technologies will be a way of life for the foreseeable future. We may even be the ones to create some of those techniques!
