Canadians are the most online nation in the world. Historically we have been early adopters of technology, as evidenced by our acceptance of the first ATM’s in the 1970’s. We embraced those faster than any other nation as well. When it comes to shopping online, the growth is rapid. From 2007 to 2009 sales soared from $12.8B to 15.1B. The last Stats Canada survey conducted showed that 70 million orders were placed in 2007.
Canadian consumers look to the internet for purchases, starting with researching where they can buy what they are looking for, and often buying online. In 2009 almost 40 percent of Canadians over sixteen placed more than 95 million orders. Canadian businesses on the other hand are taking the route of a conservative approach, waiting to see how it flushes out. Although relatively young in years, the online world is now mature. This is an opens door for those businesses that wish to expand markets and grow sales.
Take a look at your competition. Do they have an ecommerce presence? If so it is more than likely that they are stealing your market share. It is the first to the gate that wins. It takes work to keep that market share, and it is well worth the effort. Something that we can guide you through. There are many examples of ecommerce increasing sales exponentially, some to the point that they are exceeding bricks and mortar sales. In short, it has proven to be an integral part of any business.
What would the results be of having your company in the largest shopping centre in the world?