User Experience is one of the harder to define parts of creating a new system. We investigate and evaluate the feel of a system, including ease of use, how users will get value from their time in the system, and efficiency in getting what you want or need during your time working with it.
UX design and analysis bridges the gap between system requirements, such as completing a form for ecommerce checkout, balanced against how the user perceives the clarity and pleasantness of getting it done.
UI, the beauty, cool, feel, design vibe of your website or interface is what you want to delight your audience and users. The tangible experience your users see and interact with is what is well understood to be part of the design and creative process.
At the same time UX is the guiding principle that UI will work with to ensure that the right look is applied using the right flow and interaction.
You can't have one without the other.
Your users need you whenever and wherever they find themselves. At the office, on the road, walking, riding, travelling, your customer's situation and context for interacting with your brand is ever-evolving and ever the product of your customer's life moments.
We contextualize your customer's interactions with your business by region, time of day, recent purchases, and other valuable criteria that makes you that valuable business that draws your customers to you.
Your ideal target personas need to be identified by their goals, their roles and how their motivations, emotions, and define how you want them to experience your brand, products, and services. We help you define and empathize with the background of each persona user which, in turn, characterizes how they will work with you in their work and life scenarios.
As your operation, business, and platform grows, your user personas grow with them, constantly evolving as a central part of reengaging with your user interaction strategy.